Big Blow to LOCO! 8Bit Creatives Partnered with Rooter for Streaming

8Bit Creatives, one of India's leading gaming influencer talent management agencies has partnered with Rooter for content streaming. This move has come up as a big blow for Loco which Rooter now replaces. 

8Bit partnership with Rooter means that 8Bit Creatives' notable gaming influencers, PC gamers, and GTA roleplay creators, such as Tanmay Singh aka ScoutOp, Parv Singh aka Regaltos, Raj Varma aka Snax, Salman Ahmad aka 8Bit Mamba, Mithul Nayak aka 8Bit Binks will now stream and engage curate engaging content on the Rooter platform. 

Rooter, which currently has 16 million active monthly users, can now witness a big jump in this number. India is home to nearly 450 Mn gamers spread across Tier 1, 2, and 3 cities.

On the other hand, Loco which has streamed various esports events now even struggling to raise funds and this move by 8Bit Creatives has made the situation severe.

The aim behind merging the reach of 8Bit Creatives' creators with Rooter's distribution and monetization solutions is to provide diverse and entertaining gaming content for audiences across the country. 

Animesh Agarwal aka 8Bit Thug, Founder & CEO, of 8Bit Creatives, expressed the significance of the partnership with Rooter for the Indian Esports industry. He stated, “Our collaboration with Rooter will act as a catalyst for the sustained growth of India’s gaming creator economy. We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.”

Gaming is now the top entertainment choice and source of social connection for India's young demographic, attracting both endemic and non-endemic brands eager to connect with this audience. Industry leaders like 8Bit Creatives and Rooter have been building multiple brand solutions on the back of engaging content experiences. Investing in strengthening them will also be a cornerstone of this collaboration.

Underlining the shared focus behind the partnership, Dipesh Agarwal, Co-Founder and COO, Rooter said “8Bit Creatives shares our strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem and we are excited to collaborate with a partner like them. We’ve been facilitating multiple monetization opportunities for creators through partnerships with ~100 brands, fan donations, and more. With this collaboration, we will work closely with the 8Bit Creatives team to elevate value creation for the creator community. We also aim to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, which will establish new operating benchmarks for the ecosystem.”

According to Niko Partners’ ‘India Games Market’ report, India’s video game market is the fastest growing by gamers and revenue and the number of gamers across all platforms in India is forecast to reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1%.

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