MSI launches its new-line-up of AI Powered laptops and its first Gaming Handheld in India

 MSI, a world-leading laptop brand, today announced the launch of their latest AI-powered laptops lineup, with the NPU(Neural Processing Unit) built-in Intel® Core™ Ultra processor. MSI has also introduced its pioneering gaming handheld device, Claw, the world’s first handheld equipped with the Intel Core™ Ultra Processor. Additionally, MSI has launched a series of 18” laptops featuring Intel® 14th Gen HX-series processors and the largest vapor chamber thermal modules, aiming to be the most powerful on the planet. The lineup also expands the use of 14th Gen HX-series processors across its new mainstream gaming and creator models, all equipped with the full power of RTX 40 series graphics. With the zeitgeist of AI technology taking the world by storm, the new launches come with innovative technology breakthroughs, extremely powerful performance and aesthetic designs that ensure the best-in-class user experience for all its consumers.

MSI's latest laptops, powered by the new Intel® Core™ Ultra processors are tailored to handle sustained AI workloads efficiently. Featuring a dedicated Neural Processing Unit (NPU) optimized for AI tasks and built on Intel's advanced 4 process node, these processors ensure minimal power usage for routine tasks, thus enhancing battery life. Additionally, the integration of ARC™ graphics offers over double the graphical performance per watt compared to previous generations, supporting various activities including office tasks, streaming, content creation, and gaming.

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The new range will also feature NVIDIA® GeForce RTX™ GPUs designed for the AI era, leveraging NVIDIA’s Ada Lovelace architecture to deliver lifelike virtual worlds through AI-powered DLSS 3 and full ray tracing capabilities. With specialized AI Tensor Cores, these GPUs offer cutting-edge performance across tasks, unlocking the full potential of AI on Windows PCs. MSI has also launched the exclusive AI-driven software – the MSI AI Engine, which optimizes laptop settings based on the application in use, enhancing user experience.

Commenting on the announcement, Mr. Bruce Lin, Regional Marketing Manager, MSI, said “We're delighted to unveil our latest lineup of AI-powered 14th Gen laptops, marking a significant leap into the realm of AI innovation. Our innovative lineup of laptops are designed to revolutionize the way users experience computing. With the integration of latest technologies such as the Neural Processing Unit (NPU) in our Intel® Core™ Ultra processors and NVIDIA® GeForce RTX™ GPUs, we're redefining possibilities in terms of performance, efficiency, and user experience. Additionally, we're thrilled to introduce the highly anticipated gaming handheld, Claw, which has been eagerly awaited for, by our consumers. The positive response to this announcement at CES 2024 fuels our excitement to bring these advancement for users in India. At MSI, we're dedicated to pushing the boundaries of technology to deliver professionalism over luxurious aesthetics, extreme performance and innovative technology and best-in-class user experience and this launch represents our dedication to that mission.”

Additionally, MSI introduces the AI Artist, an offline text-to-image service that boosts productivity for content creators by offering features like image-to-image, image-to-text, and exporting layered PSD files. Furthermore, the AI Noise Cancellation Pro ensures studio-quality voice for remote meetings or professional recording, even in noisy environments, with customizable microphone pickup positions, merging advanced microphone hardware with AI-powered noise cancellation software.

rious aesthetics, extreme performance and innovative technology and best-in-class user experience and this launch represents our dedication to that mission.”

Additionally, MSI introduces the AI Artist, an offline text-to-image service that boosts productivity for content creators by offering features like image-to-image, image-to-text, and exporting layered PSD files. Furthermore, the AI Noise Cancellation Pro ensures studio-quality voice for remote meetings or professional recording, even in noisy environments, with customizable microphone pickup positions, merging advanced microphone hardware with AI-powered noise cancellation software.