Max Verstappen signs deal with EA Sports for 2023 season
The deal with Max Verstappen also includes a sponsorship. This will see the back-to-back F1 World Champion carry the EA Sports branding on the chin of his race helmet for the 2023 season.
Electronic Arts has just announced that Max Verstappen has signed a deal with them for the 2023 season. Max Verstappen, the reigning Formula 1 World Champion will be collaborating with EA Sports for various content throughout the 2023 season.
The deal with Max Verstappen also includes a sponsorship. This will see the back-to-back F1 World Champion carry the EA Sports branding on the chin of his race helmet for the 2023 season.
Max Verstappen and EA Sports
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA Sports & Racing.
She added, “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
Max Verstappen also commented on the official announcement saying, “Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life."
He also said that EA Sports is "an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
EA have not provided details yet about the kind of collaborations they will come up with but there's likely going to be some exclusive content with Verstappen for F1 23 which will release this year.