Activision Faces Backlash Over AI-Generated Mobile Game Ads

Activision's latest foray into this mobile gaming experiment has stirred a backlash of outrage from various quarters, as the AI-generated ads for these unannounced titles have been inundating social media. The ads showcase potential new games like Guitar Hero Mobile, Hexen Reborn, and Crash Bandicoot Brawl, but there has been no official word from the concerned parties so far. In place of directing users toward genuine downloads, however, these ads link to surveys—thus infuriating the viewers and raising ethical questions. 

AI-Generated Ads Stir Controversy

Activision’s latest mobile gaming experiment has ignited backlash as AI-generated advertisements for unannounced titles flood social media. These ads showcase potential new games like Guitar Hero Mobile, Hexen Reborn, and Crash Bandicoot Brawl, but none of these titles are officially confirmed. Instead of directing users to a legitimate download, the ads lead them to surveys—causing frustration and raising ethical concerns.

The controversy intensified when an ad for Call of Duty: Zombie Defender appeared on Instagram, linking to a Geeklab page that was swiftly taken down. Similar AI-generated ads have surfaced across Facebook and Instagram and are designed to resemble genuine app store listings. With ‘Get’ buttons and enticing promotional descriptions, these ads mislead players into thinking the games are available for download, only to redirect them to a feedback survey.

Marketing or Misleading?

While testing player interest before full development is common in the gaming industry, Activision’s execution has drawn criticism. Instead of transparently gauging demand, the company’s approach creates the illusion of finished products. Currently, the Hexen Reborn survey page remains active, continuing this deceptive trend.

What Are These Games Supposed to Be?

Despite the questionable marketing tactics, the rumored game concepts have piqued curiosity:

• Hexen Reborn – A dark fantasy action game with fast-paced combat and deep lore.
• Call of Duty: Sniper – A potential 1v1 sniping experience in destructible environments.
• Crash Bandicoot Brawl – A chaotic multiplayer platformer supporting over 30 players.
• Guitar Hero Mobile – A revival of the beloved rhythm game franchise.
• Call of Duty: Zombie Defender is a base-building and survival shooter hybrid.

The Expanding Role of AI in Gaming and Marketing

The use of AI-generated content is reshaping both game development and advertising. While AI allows companies to test ideas efficiently and refine concepts based on user feedback, it also raises concerns about transparency and ethical marketing. In this case, Activision’s reliance on AI-driven ads has left many feeling deceived.

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Whether these games will ever be released remains uncertain. However, one thing is clear—AI’s influence in gaming is growing, and companies must balance innovation with consumer trust. As the industry evolves, maintaining transparency will be key to ensuring that technology enhances, rather than erodes, the player experience.