Good Game: Not Just a Reality Show, It Is the Future of Gaming

“Everyone is a Gamer. With 3.3 billion players, gaming generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon. Natural product integration (not just placement) is crucial to telling brand stories alongside those of the Gamers. We’re excited at the early interest of brands for this one-of-a-kind opportunity at the intersection of content, community, and commerce,” said Rai Cockfield, Founder of Good Game and CEO of Yup.gg.

With that, Good Game is not just launching a show, it’s trying to start something global. At its core, it’s the world’s first “as-live” competitive reality series for gamers, content creators and digital entertainers. The show is developed by Good Game Group Inc., in partnership with Yup.gg and supported in India by Spunnge Media Private Limited. It merges high-paced esports action with the drama of a talent hunt reality TV.

First started in Asia in 2022, the Good Game format runs across multiple weeks. Contestants including top streamers, YouTubers and influencers compete in challenges, these aren’t just about gaming. There’s content creation, branding, audience handling, and on-camera presence. It’s about finding the next Gaming Celebrity Superstar.

Episodes are shot, edited and rolled out on a tight schedule, just like live TV. So viewers stay involved. Fans can react and interact with contestants across social media, YouTube, Twitch and Instagram. Unlike older shows that cut off contestants from public. This one keeps them plugged in.

Season 1, Good Game Asia, had 15 creators from the Asia-Pacific: Singapore, Indonesia, Vietnam, Korea and India. Contestants stayed at the Fairmont Singapore, transformed into a gaming hub with LAN setups, studio rigs and brand-themed challenge rooms. COVID did stop the season after six episodes, but the industry noticed. It even bagged the Asia-Pacific Broadcasting Award for Innovation in Technology (2023).

Now, the show’s scaling up. Next stop, India. Good Game India S1 will go live late 2025, featuring 10 top creators competing for $100,000 in cash and prizes, plus a chance to qualify for the APAC Finals.

Judges will include names from Bollywood, cricket and gaming. No full panel yet, but one big name is already confirmed, Rishabh Pant. The Indian cricket star joins as Good Game’s first-ever global brand ambassador.

“I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout,” Pant said.

Rai Cockfield added, “We are honoured and thrilled to have Rishabh on board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world’s biggest and most high-pressure platforms.” His involvement is seen as a bridge between sports and mainstream culture meeting gaming at full speed.

Good Game India will stream on JioCinema and JioGames. Episodes will also be pushed through YouTube, Discord watch parties, Twitch drops and social rollouts. Reports say production is backed by ₹100 crore annually, with side content, creator stories and community activities adding to fan engagement.

Each country’s season feeds into something bigger, a regional then global finale. Contestants not only win cash and brand deals, but career development support too. The show doesn’t just stop at fame, it helps them build something lasting.

What sets it apart from other esports events is its evaluation system. It’s not just K/D ratios. Judges look at audience pull, social media activity, content pitch, promotional ability and personal storytelling. Good Game wants creators who can break out of gaming and make it in entertainment.

For brands, this is also a new opportunity. The audience here is not just watching, they’re the same people buying and making content. Good Game is actively looking for partner brands who want to integrate into creator stories, not just slap logos.

As content shifts toward creators and community-first platforms, Good Game isn’t just a show. It’s an incubator. A launchpad. A stage for the next set of digital stars. Gaming’s not just play anymore. It’s business. It's culture. And with Good Game, it might just be the next big route to stardom.