NODWIN Gaming Acquires Trinity Gaming for INR 24 Crore
- Akshat Trivedi
- November 29, 2024 (UPDATED: November 29, 2024 13:29 IST)
This acquisition adds the Agency business, Youtube MCN and Meta CSP of Trinity Gaming to the NODWIN Gaming ecosystem. Trinity will maintain its identity and its founders will continue
A subsidiary of Nazara Technologies Limited, NODWIN Gaming has announced its decision to acquire Trinity Gaming through cash consideration amounting to INR 24 Crore, by way of which Trinity Gaming shall completely and fully become a subsidiary of NODWIN Gaming.
The acquisition of 100% equity share capital of Trinity will be considered a secondary sale and a stock swap of NODWIN Gaming shares for a total consideration of up to INR 24 Crores. The consideration will pay partly in cash consideration towards INR 4.8 crores and the balance towards INR 19.2 crores by an equity swap of shares of Nodwin Gaming. The founders would also be shareholders in NODWIN Gaming going forward as part of the transaction while continuing to run it.
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Founded in 2019, Trinity Gaming is a Creator Service Provider (CSP) for Meta and the only Gaming MCN (Multi-channel Network) for YouTube in Gaming in India, managing over 1,000 creators from across the country, with partnerships with global brands such as Samsung, Realme, iQOO, and Krafton.
NODWIN Gaming will expand the portfolio of Trinity to other emerging markets such as Africa, SE Asia, Central Asia and the Middle East across existing businesses and verticals of NODWIN Gaming. NODWIN Gaming will also merge its Unpaused Talent business with Trinity and have the founders of Trinity lead it
This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.