Sony Buys 2.5% of Bandai Namco in a ¥68 Billion Deal to Boost Global Anime
- India Today Gaming
- July 25, 2025 (UPDATED: July 25, 2025 12:29 IST)
Sony invests ¥68 billion for a 2.5% stake in Bandai Namco, aiming to expand anime, games, and fan experiences worldwide through a strategic partnership
Sony has officially agreed to buy a share of Bandai Namco by paying a huge amount of 68 billion yen. Sony revealed this information through their social media page and also mentioned that they are signing a strategic business alliance with Sony.
According to the data shared, Sony managed to buy 16 million shares of BN, which is 2.5% of the company’s total ownership.
Sony Invests in Bandai Namco to Power Up Anime and Entertainment
Both of the companies are very big giants in the entertainment sector. Bandai Namco is a large Japanese company that develops and maintains franchises in anime and games, including Dragon Ball, Naruto, One Piece, Gundam, and Tekken.
Bandai Namco manages all aspects of these franchises, producing anime, games, toys, and merchandise, and is one of the largest companies within the anime-related business. Sony is a global entertainment giant involved in music, movies, games, and anime.
It owns Aniplex (which produces anime like Demon Slayer and the Fate Series) and Crunchyroll, one of the biggest anime streaming platforms in the world. Sony also uses its technology and media platforms to distribute and promote anime and entertainment content worldwide.
This partnership is somehow hinting at a major expansion in the anime sector, both in Japan and worldwide. Sony can promote various anime on their streaming platforms, with Bandai Namco giving credibility like other franchises.
Sony and Bandai Namco will combine their efforts to produce more shows, games, and products based on Bandai Namco's liked characters in anime and games that fans absolutely love.
They will leverage Sony's strengths in developing and promoting anime and their merchandise to reach an even larger audience of fans around the world.
They also plan to collaborate on the creation of new anime and manga, as well as new fun and interactive fan experiences. In addition to this, they wish to support creators; they plan to create new tools and services for creating content and may also jointly invest in projects that promote deeper connection and involvement for fans.
Written By - Ashish Jha, India Today Gaming