CyberPowerPC Marks One Year in India: A Community-First Playbook for the Custom PC Market
In a market where PC gaming is still considered niche but growing at a fast pace, CyberPowerPC India’s strategy has been rooted in building trust, and offering value-driven innovations.
After officially entering the Indian market in 2024, North America’s leading custom PC brand CyberPowerPC has completed its first year of operations in India. Over the past 12 months, the company has gone beyond conventional product marketing to establish itself as a serious player in the country’s gaming hardware ecosystem, focusing on grassroots engagement, experiential campaigns, and a community-first approach.
In a market where PC gaming is still considered niche but growing at a fast pace, CyberPowerPC India’s strategy has been rooted in building trust, offering value-driven innovations, and bridging the accessibility gap between high-performance gaming and aspiring players.
Community-Led Campaigns with Tangible Impact
One of the key pillars of CyberPowerPC India’s first-year strategy was experiential marketing. The brand’s activation at Bengaluru Comic Con 2023 drew over 3,000 attendees, offering a gamified walkthrough of a gamer’s evolution, from beginner to pro. A custom gaming rig worth ₹2.5 lakh was awarded to one participant through a lucky draw, while hundreds of others took home exclusive merchandise.
At GamingCon 2024, CyberPowerPC India set up a multi-stage gaming experience that engaged more than 500 participants. Two flagship gaming systems, each worth over ₹1 lakh, were given away to top performers. Branded t-shirts, caps, mouse pads, and sling bags were distributed to over 300 participants who completed tasks and mini-challenges at the booth.
Another standout initiative was the ‘Play Guarantee’, launched as a first-of-its-kind satisfaction assurance campaign in India’s custom PC segment. Targeted at new buyers who are often uncertain about investing in high-value gaming rigs, the campaign offered a 30-day return window for Play Ready systems, aiming to reduce purchase friction and boost confidence.
Strengthening Infrastructure for Grassroots Esports
CyberPowerPC India also deepened its involvement in the Indian esports ecosystem through a strategic partnership with Orangutan, one of the country’s emerging esports organisations. The brand powered ApeCity, Orangutan’s new gaming and training facility, with high-performance PC setups. This initiative not only supported professional training environments but also provided aspiring grassroots players with rare access to competitive-grade hardware, often a barrier in early-stage esports participation.
The company also launched a Diwali campaign titled #BringHomeTheLight, bundling limited-period festive offers with essential gaming accessories like RGB keyboards, gaming mice, and mouse pads. The campaign aimed to combine festive excitement with utility, offering enhanced value for gamers looking to build or upgrade their setups.
One Year In: Key Learnings and the Road Ahead
Reflecting on its first year, CyberPowerPC India highlights a few clear trends. First, while the custom PC market in India remains a niche, it is steadily expanding, driven by content creators, competitive gamers, and tech-savvy enthusiasts in metros and emerging cities alike.
Second, buyers are more informed and aspirational, but the decision-making journey remains complex. By combining high-performance builds with warranty-backed assurance and community engagement, CyberPowerPC India has aimed to simplify this journey.
Looking ahead, the company plans to expand its regional footprint, particularly in Tier-2 and Tier-3 cities where demand for reliable PC gaming solutions is on the rise. It is also exploring deeper partnerships with gaming creators and streamers, and launching more educational content to demystify the PC building process for newcomers.
There is also an emphasis on experience-led retail and on-ground activations, as the brand continues to prioritise physical presence as a key differentiator in a largely online-dominated segment.
Building for the Long Game: CyberPowerPC’s entry into India marks more than a product launch, it represents a growing shift in how the Indian gaming ecosystem is evolving. As global brands localise their strategies to meet the needs of Indian gamers, CyberPowerPC India’s first-year journey offers a case study in how a blend of performance, trust, and community can unlock long-term growth in a high-potential market.
