Bandai Namco Entertainment Strengthens Investment in SuperGaming
Bandai Namco boosts investment in SuperGaming, strengthening India's gaming industry and global expansion.
Image via SuperGaming
Bandai Namco Entertainment, the renowned Japanese game publisher behind popular titles such as Elden Ring, Dark Souls Trilogy, One Piece, and PAC-MAN, has announced an additional investment in SuperGaming, one of India's leading game development studios and publishers.
Investment Details
The investment was facilitated through Bandai Namco’s startup fund, 021 Fund, which was established in April 2022. This fund is designed to foster new entertainment experiences while reinforcing the company’s existing business ventures. India has been identified as a key growth market, alongside other strategic regions, including Latin America, the Middle East, and Southeast Asia.
Although the exact investment amount remains undisclosed, the 021 Fund typically provides capital ranging between 10 million to 500 million yen ($75,000 to $3.75 million) per startup. The fund’s objective is to support strategic partners and expand Bandai Namco’s brand presence while exploring new opportunities in emerging markets.
SuperGaming’s Growth and Industry Impact
SuperGaming, founded in 2019 by Roby John, Sanket Nadhani, Christelle D’Cruz, Sreejit J, and Navneet Waraich, has established itself as a leading game development studio in India. The company is known for successful mobile games such as Silly Royale, Tower Conquest, and MaskGun.
In addition to game development, SuperGaming has created SuperPlatform, a cloud-based live-ops game development engine. Launched last year in collaboration with Google Cloud, SuperPlatform provides a SaaS-based solution for developers, enabling seamless game management and integration with popular engines like Unity and Unreal Engine. Notably, Bandai Namco Entertainment utilizes this technology for its official PAC-MAN game, which has surpassed one billion downloads globally.
Indus Battle Royale and Market Reception
SuperGaming has also made significant strides in the battle royale genre with Indus, a Made-in-India battle royale game set in an Indo-futuristic universe. Since its launch in October 2024, Indus has gained over six million downloads and continues to attract a growing player base. The game currently holds a 4.0-star rating on the Google Play Store and a 4.2-star rating on the Apple App Store.
Bandai Namco’s Continued Support
Bandai Namco Entertainment’s renewed investment signals strong confidence in SuperGaming’s vision and capabilities. Roby John, CEO and Co-founder of SuperGaming, emphasized the significance of this partnership:
“Bandai Namco doubling down on their investment is a strong vote of confidence in our mission and our team—to build world-class games and gaming infrastructure from India for India and the world. This renewed partnership validates our commitment to shaping the future of gaming, not just in India but on a global stage.”
Since its initial investment in SuperGaming in March 2023, the 021 Fund has observed substantial business growth, increased player engagement, and a deep commitment to game development from the studio. These factors, coupled with SuperGaming’s ongoing collaborations with Bandai Namco teams, have reinforced the fund’s belief in the studio’s potential to become a major player in the Indian gaming industry.
Also Read: Indus Battle Royale Review: An Ambitious Desi Spin on the Genre, But Can it Keep Up?
Previous Funding and Future Prospects
SuperGaming has previously secured $5.5 million in Series A funding from investors including Akatsuki Entertainment Technology Fund, Skycatcher, BAce Capital, and Dream Incubator. With Bandai Namco’s continued backing, SuperGaming is well-positioned to further expand its footprint in the global gaming landscape.
This investment highlights Bandai Namco’s long-term commitment to the Indian gaming market and underscores SuperGaming’s growing influence as a premier game development studio in the region.
